Climb Forward Sales
I'm James, and I support emerging outdoor and CPG brands by connecting them with aligned retail and distribution partners across the territories where their customers live and adventure.
My portfolio is intentionally curated and non-competing, ensuring each brand receives genuine focus and strategic placement. I work with brands that take pride in what they make, care about the people who use their products, and stay connected to the communities that shape their work.
$4 Million
7 Years
Multi-channel sales experience
Supported $4M in regional wholesale volume
For Manufacturers
A curated, non-competing portfolio and hands-on sales execution that connects your product with the right partners and grows your reach at the scale you choose.
For Retailers & Partners
A thoughtful selection of aligned brands and products that fit their customers, their market , and their buying patterns - no noise, no category conflict.
J. Lee
FAQs
What do you represent?
I represent emerging outdoor and CPG brands, supporting their growth across aligned retail, distribution, and specialty channels. Select partners who offer support services like rendering and presentation work.
Who are your clients?
My clients are emerging outdoor and CPG brands seeking aligned retail and distribution partnerships, along with select support services.
How do you drive sales?
I combine relationship selling, data analytics, and storytelling to boost distribution and sell-through.
I operate across the United States and Canada. Regional On-the Ground presence in Mid Atlantic and Eastern Seaboard
What regions do you cover?
Who runs Climb Forward?
Climb Forward Sales is led by James Lyons, outdoor adventurer and experienced sales rep.